MMVAS 2017
The iHeartRadio MMVAs (formerly the MuchMusic Video Awards) is a music award show that takes place annually in downtown Toronto, directly on Queen Street. Both Canadian and international artists and celebrities have walk the red carpet and appeared in the show, including Ed Sheeran, Miley Cyrus, Justin Bieber, Taylor Swift and Drake.
In 2017, the show’s design team consisted of three people and spanned over the timeframe of around 4 months. As the designer focusing on print and signage material, I worked the incredible concept art created by Art Director Niko Papadimitriou to design a fully immersive and cohesive red carpet design experience.
It was also the show’s first time (and my own) working with an event carpet distributor to create a one-of-a-kind carpet that also functioned as a marker for photographers.
ASSETS INCLUDED —
︎︎︎ Interior window decals
︎︎︎ Exterior window decals
︎︎︎ Elevator decals
︎︎︎ Barricades
︎︎︎ Mic flashes
︎︎︎ Invitations
︎︎︎ Stickers
︎︎︎ Red carpet
︎︎︎ Digital signage
︎︎︎ Directional signage
︎︎︎ Press passes
︎︎︎ Green room signage
︎︎︎ Co-Branded segment broadcast package (M&M’s)
