THE SOCIAL
I joined Bell Media as The Social’s sole designer. During my tenure on the show, I worked on segment animations, show graphics, season opens, broadcast elements and a number of full special show packages (Halloween, Royal Wedding, Met Gala, etc.).
Along with my everday show tasks, I also oversaw the show’s first full rebrand. I worked with the show’s Director and Executive Producer to develop a concept inspired by editorial magazines. The whole rebrand was completed by myself with the help of the show’s control room techs and editors over the timespan of 3-4 months. This included creating a whole new show package, brand guidelines, social media templates and shooting cast photos where I worked with Canadian photographer Matt Barnes.
ASSETS INCLUDED —
︎︎︎ Broadcast packages
︎︎︎ Show opens
︎︎︎ Brand guidelines
︎︎︎ Logo
︎︎︎ Social media templates
︎︎︎ Segment animations
︎︎︎ OOH advertisements
︎︎︎ Television promos
